Larry Scott, Jim Knowlton, Bernard Muir, and Marie Tuite will serve as ambassadors for the  Bay Area’s plans to host the 2019 College Football Playoff National Championship

SANTA CLARA, Calif. – The Bay Area Host Committee (BAHC) today announced the addition of four influential members of the collegiate athletics community to its executive board in support of the 2019 College Football Playoff (CFP) National Championship at Levi’s® Stadium. As members of the Executive Board, Larry Scott, Jim Knowlton, Bernard Muir, and Marie Tuite will serve as ambassadors for the BAHC and its mission to successfully stage the national championship game on Monday, January 7th, 2019.

The BAHC and its Executive Board works with the CFP to promote, organize, and execute the 2019 College Football Playoff National Championship and its related events throughout the Bay Area. The BAHC is committed to forming a seamless partnership with the CFP and all of its stakeholders to deliver an outstanding championship experience for the student-athletes, participating institutions, media and fans.

“The Bay Area features some of the most innovative and accomplished administrators in all of college athletics and our host committee is fortunate to count them as partners in our work to put on the best CFP ever staged,” said Patricia Ernstrom, Executive Director of the Bay Area Host Committee. “We thank Larry, Jim, Bernard, and Marie for sharing our hosting vision that centers on creating new opportunities for educators and college football fans throughout the Bay Area to experience an event that truly celebrates all that is great about college athletics.”

Scott is in his ninth year as the Commissioner of the Pac-12 Conference. Throughout his tenure, Scott has focused on rebranding the conference with messages of innovation and excellence in addition to placing an emphasis on the advantages of collegiate athletic competition on the West Coast. He led the conference through an expansion, adding Colorado and Utah, for the first time since 1978. Scott is also responsible for the addition of the Pac-12 Football Championship game in 2011, which has been played at Levi’s Stadium for the past four seasons.

Knowlton was named athletic director of the University of California, Berkeley in April 2018. A graduate of West Point, Knowlton spent the last three years as the athletic director at the United States Air Force Academy where he oversaw the fundraising efforts for renovations at Falcon Stadium and the creation of a concert series on the University’s campus. He also served as athletic director at Rensselaer Polytechnic Institute from 2008-2015 during which time he selected as the Northeast NACDA Under Armour Division III Athletic Director of the Year.

Muir is the athletic director at Stanford University, a position he has held since July 2012. The Cardinal have won 10 NCAA championships through five seasons under Muir’s leadership in addition to 14 athletic programs earning perfect 1,000 multi-year Academic Progress Rate scores. Under his leadership, Stanford has extended its run of NACDA Directors’ Cup wins to 24 consecutive years as the most successful collegiate athletics program. Since 2012, Muir has served as a member of the NCAA Division I Men’s Basketball Committee and was named to USA Basketball’s 12-member Board of Directors for the 2017-20 quadrennial.

Tuite is in her second season as the director of athletics at San Jose State University where she had previously acted as the athletics department’s chief operating officer since 2010. Throughout her eight years at San Jose State, Tuite has been instrumental in facilitating a long-term naming rights agreement for CEFCU Stadium, implementing a non-conference football scheduling philosophy that is competitively and economically sound, fundraising for athletics facility enhancements, and adding six sports to the Spartans’ athletics program.

The Bay Area Host Committee previously announced 49ers CEO Jed York, 49ers President Al Guido, Hall of Famer Ronnie Lott, former United States Secretary of State Condoleezza Rice, and former college head coach Ty Willingham as members of its executive board. Additional members will be announced leading up to the start of the college football season.

Members of the BAHC Executive Board will provide strategic planning and communications support to the Bay Area Host Committee, helping to convey the themes of educational opportunity, regional excitement, and economic growth to the general public and key stakeholders throughout the build-up to the 2019 CFP National Championship. In addition to being involved in CFP advertising campaigns and making appearances at various BAHC and CFP Foundation events, executive board members will assist in corporate and philanthropic fundraising efforts associated with the staging of the CFP events in San Jose and Santa Clara.

About the Bay Area Host Committee

The Bay Area Host Committee (BAHC) is a 501(c)(6) non-profit corporation and an affiliate of the San Francisco 49ers founded to serve as the local organizing committee focused on bringing world class events to the Bay Area that drive economic vitality, civic pride, and garner national and international media exposure. For more information, visit